IconSiam, a global landmark along the Chao Phraya River developed through a joint venture of Siam Piwat, Charoen Pokphand Group (CP), and Magnolia Quality Development (MQDC), joins forces with public and private sector partners to present the grand IconSiam Thaiconic Songkran Celebration 2025, investing over US$1.9 million (65 million baht) to host a spectacular event under the concept ‘The Legendary Festival of Waters – A Stream of Thai Charms.

This reinforces IconSiam’s position as a global experiential destination, highlighting Thailand’s rich cultural heritage to attract visitors from around the world. The event will feature five must-experience highlights showcasing the charm of Thai Songkran to promote Thailand as a central tourism hub in the region, aligning with government initiatives. Visitors can enjoy safe and fun water activities with a 9m high water tower, a children’s water play zone, a stunning sand pagoda, Songkran parades, the sacred water-pouring ritual for Buddha images, and various Thai cultural performances and mini concerts throughout the seven-day celebration. The festival will be held from April 10–16 at River Park, IconSiam, and is expected to attract over 1.4 million local and international visitors throughout the seven-day celebration.

A global celebration of Thai Songkran

Supoj Chaiwatsirikul, MD of IconSiam Co, said Songkran is a source of great national pride, recognised as a global festival that draws visitors from all over the world, generating substantial economic benefits for Thailand. As a key landmark and a global experiential destination, IconSiam is committed to honouring and preserving Thailand’s cultural heritage. IconSiam remains dedicated to celebrating Thai heritage and passing it on to future generations. As a leader in hosting iconic events, IconSiam continues to elevate Thai cultural celebrations on a global scale.

For this year’s grand Songkran festival along the Chao Phraya River, IconSiam has partnered with the Ministry of Culture, Department of Cultural Promotion, Bangkok Metropolitan Cultural Council, Tourism Authority of Thailand, Bangkok Metropolitan Administration, Public Relations Department, and various government agencies, along with various private sectors. The opening ceremony of the IconSiam Thaiconic Songkran Celebration 2025 will take place on April 10, from 5pm at River Park, IconSiam, featuring a vibrant Songkran parade, which includes an appearance by a famous actress, captivating cultural performances, and lively mini concerts.

Themed The Legendary Festival of Waters – A Stream of Thai Charms

The festival blends traditional Thai customs with a modern touch, allowing both locals and international visitors to experience Thailand’s rich cultural heritage in a fun and safe environment. Visitors can immerse themselves in Thai-Style Fun through five must-experience highlights designed to create unforgettable memories:

1. Must Play: The Splash

• Sook-Songkran Water Tower: A 9m high water tower decorated with Thai floral patterns, featuring spectacular water effects.
• Kids Zone: A special water play area for young children to enjoy safely.
• ‘Dry & Dash’ Zone: A convenient area for drying off, changing clothes, and freshening up before continuing to shop, dine, or explore IconSiam.

2. Must Discover: The Traditions

• Giant Sand Pagoda Landmark: A stunning sand sculpture crafted by renowned Thai sand artist Chanathip Chuenbumroong.
• Sacred Water-Pouring Ritual: Pour water over the marble Buddha statue from the Blue Temple (Wat Rong Suea Ten, Chiang Rai) for blessings in the Thai New Year.
• Respect for Elders: Participate in the traditional water-pouring ceremony with Thai National Artists for good fortune.
• Exquisite Thai Pavilion Display: Admire an intricately crafted pavilion, a masterpiece by Thai artisans.
• Cultural Performances: Witness Nora dance performances (a Unesco-listed intangible cultural heritage from southern Thailand) and other rare Thai classical dance showcases.

3. Must Joy: The Celebration

• Spectacular Songkran Parade featuring eight Thai celebrities: Bow Maylada, Win Metawin, Engfa Waraha, Charlotte Austin, Leena Lalina, Mew Natcha, Chompoo Araya, and her daughter Abigail.
• Over 300 Free Mini Concerts from top artists, including Jeff Satur, 4Eve, Atlas, Proxie, LYKN, Dice, Milli, Dice, and Daou Offroad.

4. Must Taste: The Flavours of Thailand 

• Experience the vibrant flavours of SookSiam with four regions of Thailand, including Khantoke dishes from Northern Thailand, Trang-style grilled pork, Sukhothai-style tom yum noodles, and seasonal desserts like mango sticky rice and Thai mango lod chong. 
• Cooling Summer Treats from over 150 renowned restaurants at IconSiam.

5. Must Buy: Seek the Thai Treasures

• Exclusive Songkran Collection: Nakrob Moonmanas x IconCraft featuring unique t-shirts, pants, hats, and bags.
  
• Thai Handicrafts & Souvenirs: A wide range of artisan products and refreshing summer goods from 1000+ shops at IconSiam, IconCraft, SookSiam and Siam Takashimaya.

Experience the perfect blend of tradition and modern entertainment at Thailand’s most spectacular Songkran festival. Join us for the IconSiam Thaiconic Songkran Celebration 2025 from April 10 – 16 and immerse yourself in a joyous, culturally enriching celebration – free of charge. 

Stay tuned for event updates and participation details at www.iconsiam.com or follow us on Facebook: IconSiam.