In Seoul’s trendy Gangnam district, Swedish apparel label J Lindeberg has opened its largest store yet, a five-storey flagship. 

The concept store is inspired by the rhythm of golf and each floor showcases the company’s apparel as if navigating a golf course. 

The store was designed in collaboration with interior creatives, Showmakers, to celebrate movement, performance, and modern luxury through its furniture, themed zones and hangout spaces. 

The store offers different services on each floor, including customisation of J Lindeberg products and personalised styling sessions.