Columbia Sportswear has opened its Harajuku flagship store, marking the brand’s largest retail location in Japan to date.

Spanning two storeys across more than 270sqm, the store reflects Columbia’s mission to “Unlock the outdoors for everyone”. It features the largest product lineup in the country, ranging from technical gear for hiking, fishing, and camping to urban lifestyle pieces from the Columbia Black Label.

The space incorporates a blend of natural materials, such as wood and stone, with sleek architectural elements. It also has a history wall and large LED screen on the exterior, which plays visuals showcasing Columbia’s outdoor heritage and product innovation.

In addition, the store introduces a new Columbia Tokyo logo, inspired by Oregon’s Mt Hood, symbolising a gateway to outdoor adventure.

Columbia has also launched a collection of limited-edition items exclusive to the Harajuku store, created in collaboration with north Nado, a Fukuoka-based designer and DJ.

Columbia says the Harajuku flagship represents a major step in Columbia’s growth across Asia.