Bangkok’s IconSiam shopping centre has added four brands to its luxury precinct as it looks to make the most of the growing demand for high-end goods from locals and tourists. 

Balenciaga, Fendi, Loewe, and Loro Piana have joined the tenant list of the IconLuxe fashion precinct, a 25,000sqm zone featuring 30 curated international fashion, watch and accessories labels. 

“Thailand remains a strategic hub for global luxury brands seeking to establish their first presence in the region,” said IconSiam MD Supoj Chaiwatsirikul. “We continue to gain trust and recognition from the world’s top luxury brands, who see strong potential in Thailand and Southeast Asia as a key market for high-spending consumers. 

“International tourists in particular are seeking premium, distinctive experiences,” Supoj added.

More brands will join the precinct later this year, including Burberry, Miu Miu, and Giorgio Armani. 

Supoj said IconSiam would continue to collaborate with brands to host pop-ups showcasing exclusive collections, in-store private events, international fashion shows, and contemporary art exhibitions. 

“IconSiam is not merely a shopping mall; it is a platform that bridges global luxury brands with discerning consumers in the region. Our mission is to deliver exceptional, one-of-a-kind experiences. Our business model uniquely integrates the best of Thailand with the best of the world, while celebrating Thai cultural identity.”

IconSiam is a joint venture between Siam Piwat Group, Charoen Pokphand Group and Magnolia Quality Development Corporation.