Burger King is set to close its branch at The Peak by the end of this month, leaving only a single outlet operating in the territory, at Hong Kong International Airport.
According to Sing Tao Daily, the closure was confirmed by SSP Hong Kong, the franchise operator. It follows earlier shutdowns of locations in Wan Chai, Tsim Sha Tsui, Yau Ma Tei, Wong Tai Sin, and Tseung Kwan O.
Burger King first entered Hong Kong in the 1980s, exited in the 1990s, and re-entered in 2003. The brand once operated more than 20 stores across the city.
The latest closure reflects years of mounting operational, financial, and competitive challenges. Burger King reportedly has struggled to maintain market share against dominant players like McDonald’s, which operates around 260 outlets, and KFC, with more than 60 stores citywide.
Earlier this year, Burger King’s parent company, Restaurant Brands International, acquired a controlling stake in Burger King China for approximately US$158 million, effectively bringing the mainland business under near-total ownership.
The company said it is now working with advisors to identify a new local partner to support future investment in the region.