Siam Paragon, one of the world’s most-visited global retail landmarks in the heart of Bangkok, Thailand, has reaffirmed its status as the premier luxury watch destination after the spectacular success of Siam Paragon Bangkok Watch Week 2025.

Founders, owners and top executives of some of the world’s foremost watch maisons travelled to Bangkok from all around the world for the event, which, over six days, welcomed high-net-worth individuals, discerning collectors, and watch enthusiasts from both Thailand and abroad.

“Siam Paragon Bangkok Watch Week 2025 marked a phenomenal success as the first watch festival of its kind in Southeast Asia,” said Thanaporn Tantiyanon, MD of Siam Paragon business unit.

“The success of this event demonstrates that today’s market seeks more than just transactions – it is about curating rare moments and extraordinary experiences. This is precisely what Siam Paragon Bangkok Watch Week 2025 delivered for both brands and attendees.”

Held from September 23–28 at Siam Paragon, the event united more than 30 of the world’s most prestigious luxury watch brands. Participating maisons included A Lange & Söhne, Bianchet, Bulgari, Breitling, Bovet, Boucheron, Cartier, Chopard, Franck Muller, Grand Seiko, Girard-Perregaux, H Moser & Cie, Hublot, IWC Schaffhausen, Jaeger-LeCoultre, Jaquet Droz, Laurent Ferrier, Louis Erard, Omega, Panerai, Piaget, Tag Heuer, Tiffany & Co, Van Cleef & Arpels, Ulysse Nardin, Vacheron Constantin, and Zenith. 

Topping the list of experts was Wei Koh, a globally respected authority in the watchmaking industry. The founder and editor of Revolution magazine, one of the most influential voices in the global watch industry, Koh captivated audiences at The Symposium, where executives from leading watch Maisons presented, sharing his personal journey and visionary perspectives on the creation of timepieces. 

Tantiyanon said the event marked a historic moment as the most prestigious and comprehensive watch festival ever staged in Southeast Asia. Attracting collectors, investors, brands, maisons, and passionate enthusiasts alike, Siam Paragon Bangkok Watch Week 2025 has positioned itself as the only horology event in the region destined to become a regular highlight on the international watch calendar.

“Our vision is to establish a new benchmark for the watch industry in Thailand and across the region, and we are committed to making this an annual world-class event. By doing so, we will continue to showcase world-class luxury and reinforce Bangkok’s position as a must-visit global destination for luxury timepieces.”

Discerning enthusiasts attending Siam Paragon Bangkok Watch Week 2025 sought not only to buy exceptional timepieces but also to learn the stories, values, and inspirations that bring the pieces to life.

Siam Paragon Bangkok Watch Week 2025 also captivated watch enthusiasts with The Exhibition, a rare showcase of exceptional timepieces valued at more than THB 1 billion (US$31 million). The collection featured more than 15 watches, including the Patek Philippe Calatrava Salmon Dial, circa 1944 – one of the rarest Calatrava models; the Audemars Piguet Master02, limited to only 250 pieces worldwide; and the Bvlgari Fenice Octo Roma Secret, a one-of-a-kind masterpiece valued at over THB 23 million ($712,000). 

Complementing the exhibition was The Experience, where collectors and enthusiasts explored innovative creations and exclusive activities presented by world-renowned brands – unique opportunities unavailable anywhere else. 

The event also served as a premier stage for global and regional launches of the exceptional timepieces from leading Maisons. Among the highlights: Chopard unveiled the LUC XPS Urushi Naga Limited Edition; Louis Erard introduced the Le Régulateur Louis Erard x Vianney Halter Thailand Edition; Grand Seiko presented the Spring Drive UFA Violet Dawn; Bovet showcased the Pioneer Perpetual Calendar Month Date in Stainless Steel for the first time in Southeast Asia; and Jaquet Droz revealed the Tourbillon Skelet-One Gold Dragon Mask for the first time in Thailand.

Siam Paragon Bangkok Watch Week 2025 set new world-class standards. It delivered an unparalleled luxury experience, further reinforcing Siam Paragon’s status as a premier global destination, dedicated to curating extraordinary and unique experiences.