Ralph Lauren has opened its first concept store in Thailand with the launch of The World of Ralph Lauren at Central Embassy in Bangkok
In partnership with Central Marketing Group (CMG), the opening introduces a new retail format for the brand, bringing together fashion, lifestyle and hospitality under one roof.
Located on Level 1 of Central Embassy, the 11,000sqft duplex store houses men’s and women’s apparel, accessories, footwear and timepieces.
The store will feature signature collections, including Ralph Lauren Purple Label, Ralph Lauren Collection, and Polo Ralph Lauren. It will also include a dedicated watch salon.
Beyond retail, the store will also debut Ralph’s Coffee, offering its range of food and beverages, alongside the Thailand-exclusive Tea Set.
“This opening underscores global confidence in Thailand as a strategic gateway to Southeast Asia and reinforces our role, with over 75 years of expertise, in driving the growth of iconic global brands across Thailand and the region,” said CMG.
