Olive Young partners with Gabona for European distribution

An exterior shot of an Olive Young store in Seoul, South Korea.
The retailer will look to expand in European markets

Korean-beauty company Olive Young has announced a partnership with Poland-based Gabona to distribute its products in Europe.

Gabona will now manage the distribution of three of Olive Young’s brands: Bioheal Boh, Bringgreen, and Colorgram. The distribution will start in Poland, before expanding to other European markets.

Olive Young said each brand will maintain its existing market positioning.

“This partnership marks a step in Olive Young’s broader effort to improve access to its private brands for consumers outside Korea while enabling Gabona to expand its K-beauty portfolio in Europe through a structured, long-term distribution model,” the company said in a statement.

Olive Young saw record-breaking growth in 2025, with the company’s Q3 sales reaching US$1.07 billion. The retailer previously reported that 88 per cent of domestic cosmetic purchases under the Global Tax Free (GTF) program, typically done by tourists, were made at Olive Young stores in 2025.

bci-logo

Asia's Top 100 Retailers, ranked by brand conviction. The results might surprise you.

Recommended By IR

You have 7 articles remaining. Unlock 15 free articles a month, it’s free.