Olive Young Archives - Inside Retail Asia
Men wearing make-up – once a practice unique to TV stars and celebrities – is becoming a part of popular culture in South Korea.
South Korean cosmetics stores that have been the drivers of the ‘K-Beauty’ industry for the past 15 years are facing a crisis, exposing their limitations.
The Lipstick Effect has seen a rise in cosmetics sales despite South Korea’s economic downturn of 2018.
E-mart has unveiled its first Boots Korea store at its Starfield Hanam shopping complex.
Korean food companies are reaching out to consumers through face-to-face encounters at their own branded cafes and restaurants.
Multi-brand Korean cosmetic shops are burgeoning, giving consumers a broader choice of products and price points as major retail groups battle for market share.