Kering’s fragile rebound tests Luca de Meo’s turnaround playbook

Gucci
Gucci remains both Kering’s greatest asset and its most persistent vulnerability. (Source: Gucci/Facebook)
Is the luxury downturn finally easing? Investors appear to be cautiously optimistic after shares in Kering surged 14 per cent following the publication of its full-year results. The rise marked the largest one-day jump for the luxury group in nearly two decades, and the optimism led to similar gains among its peers at Burberry, Richemont and Brunello Cucinelli in Italy.  The rally also suggests investors are eager for evidence of a cyclical bottom in luxury, even if confirmation remains ten

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