Why are Thailand’s retail giants facing diverging fortunes?

Big C supercentre in Thailand.
Big C struggles as rivals hold steady.
Both Makro-Lotus’s, Thailand’s biggest retail/wholesale conglomerate, and Berli Jucker, parent company of retail giant Big C, reported their results this week for the first quarter of 2026. Although the former remains resilient and resumed steady growth, the latter appears to be struggling for traction in a less-than-ideal consumer environment. Makro-Lotus’s (CP Axtra) reported that total revenues for all three of its businesses – wholesale (Makro), retail (Lotus’s) and mall rental –

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