French audio brand Devialet has reopened its redesigned Harbour City store in Hong Kong as part of its ongoing retail expansion and experiential store strategy in Asia.

Located in Tsim Sha Tsui, the store features a new concept developed by Devialet’s Paris design team, centred on customer engagement and minimalist merchandising. The updated space includes an open storefront, illuminated product displays and a dedicated listening room designed to enhance in-store product discovery.

The Harbour City location is one of the brand’s strongest-performing stores globally, according to Martin Ku, GM for Asia-Pacific at Devialet.

“With the new elevated store design, Devialet welcomes music lovers, audiophiles, design enthusiasts, and all discerning shoppers, offering a space where sound is not only heard, but rediscovered under a wave of raw emotion,” said Ku. 

At the centre of the store is the ‘Blue Cube’, an enclosed listening space created to deliver immersive sound demonstrations, reflecting the growing role of experiential retail in the premium consumer electronics sector.

In addition, the reopening coincides with the launch of new colourways for Devialet Mania, the brand’s portable speaker line, as the company continues to expand its lifestyle positioning and product accessibility beyond traditional home audio categories.

The new Devialet Mania Exclusive Collection features three colour options: Moss Green, Rose Bloom, and White Mist, alongside matching carrying cases designed for portability and outdoor use. The collection is available through Devialet stores, authorised retailers and the company’s online channels.

Devialet first entered Hong Kong in 2017 with its Asian debut inside the IFC Mall, and currently has two stores in the market, with further stores in Singapore, Thailand and Malaysia.