South Korean fashion label Satur is launching in Thailand, opening its first flagship store in Central Ladprao.
The launch was made possible through Jaspal Group, which will serve as Satur’s partner and exclusive distributor in the market.
Established in Seoul in 2020 by designer Son Ho-chul, Satur is a fashion and lifestyle brand described as a “relaxed, effortless spirit of Saturday”.
The brand is known for its gender-neutral everyday wear, modern streetwear silhouettes, and resort-contemporary aesthetics.
Jaspal Group CEO Damien Corcoran said the move aligns with the company’s ambition to become “a regional fashion and lifestyle house of brands.”
“We want to bring fresh and exciting brands from around the world to Thai consumers,” he said.
“Our ambition is to leverage our strengths in building and growing our own brands while serving as a strategic partner for international brands looking to expand their opportunities in Thailand and across the region.”
- Further reading: Thai fashion retailer Jaspal appoints Damien Corcoran as CEO.
