Chinese beauty brand Judydoll has entered Turkey as it expands into Europe and the broader international market.

The company has partnered with Gratis, one of the country’s largest beauty and personal care retailers, making its products available in more than 300 stores nationwide through dedicated branded displays.

Judydoll has also launched on Turkish e-commerce platform Trendyol.

“Special thanks to our Turkish distributor, Afili Brands, and the GloworKs team, who have provided end-to-end sales and marketing consultancy to support our brand-building efforts and strengthen our presence in the local market,” said Joy Group, Judydoll’s parent company.

Founded in 2017, Judydoll is a Chinese colour cosmetics brand known for novel products including its iron-wand mascara, Douyin contour palettes, and water-gloss lip stains.

Initially launched as a direct-to-consumer brand, Judydoll has since expanded into physical retail and international distribution across Southeast Asia, East Asia, and the Middle East.