Olive Young has expanded its wellness retail business by opening Olive Better Seongsu, its largest wellness-focused store in South Korea.

The store, spanning 611sqm across four floors, brings together beauty, nutrition, food and lifestyle products. It follows the launch of the first Olive Better store in Gwanghwamun in January.

The Seongsu flagship features several experiential retail concepts, including Better Bar, which serves protein shakes and wellness teas, and Sweets Library, which offers snacks catering to low-sugar, zero-sugar, and vegan preferences.

The store also features an In-Out Beauty section that combines skincare with inner-beauty products, alongside dedicated areas for body-care tools, oral care, and sauna-inspired wellness experiences.

“Olive Better Seongsu was designed to help customers build and experience healthy everyday routines firsthand, drawing on the sourcing and curation expertise we have developed over time,” an Olive Young spokesperson said. 

“We will continue to discover promising small and emerging wellness brands and take a leading role in expanding Korea’s K-wellness ecosystem.”

The brand also plans to collaborate with emerging beauty and health brands to support the development of Korea’s K-wellness industry.