De Beers set for Malaysia launch

Tomei has secured the rights to retail diamond jewellery brand De Beers in Malaysia.

A franchise agreement provides Tomei exclusive rights to sell De Beers products for seven years, subject to renewal for another seven years.

Tomei said the move is part of a strategy to elevate its image to a higher level in the jewellery retail industry.

Founded in 1968, Tomei operates retail and wholesale distribution of jewellery brands Tomei, My Diamond, T.H. Jewelry and Le Lumiere in Malaysia. It also operates stores in China and Vietnam.
 
Tomei’s products are also exported to Indonesia, Singapore, Thailand, Europe and the UAE.

GB

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