Hong Kong’s Joy City Property will open an eighth Joy City mixed use development in Hangzhou.
The company says the urban complex and commercial property project will become a lifestyle hot spot for the Hangzhou residents.
Alas it has not released any images of the planned development (the image above is of an exciting Joy City project).
Brands which have already proven successful in other Joy Cities will have an option to open in the new Hangzhou project.
Hangzhou Joy City will replicate the Joy City brand’s unique architectural style, featuring sky walkways and an open atrium to project a “youthful, fashionable, trendy and quality” image of the brand. It will target the city’s middle-class customers aged between 18 and 35.
The project will also adopt characteristics peculiar to Hangzhou’s culture while positioning itself as a mecca for the local trendy shoppers, introducing new brands into Hangzhou, the Yangtze River Delta and even Mainland China.
Hangzhou Joy City comprises an urban complex and commercial properties with a combined gross floor area of 500,000 sqm. At the southern side of the project, a port will be built at the bank of the Grand Canal, which links Beijing with Hangzhou and is a UNESCO World Heritage Site. Consumers will be able to start a boat trip at the port to reach Wulinmen port and Xixi National Wetland Park directly, allowing them to enjoy shopping at Hangzhou Joy City and a boat tour of the park.
In addition, Hangzhou Joy City will be the first Joy City to launch an outdoor commercial district where all types of shops will be opened for business round the clock.
Representatives of retailers I.T., Zara, Uniqlo, China Film, Waipojia and Starbucks attended the inauguration ceremony for Hangzhou Joy City.
Zhou Zheng, VP of COFCO and chairman of Joy City Property said Hangzhou has always been strategically important to Joy City.
“We hope that Hangzhou Joy City will not only become the lifestyle destination of the city but will also drive consumption and improve the shopping experience in the Hangzhou Bay area. Hangzhou Joy City aspires to be a dazzling pearl in the southern Yangtze River Delta and will work with Shanghai Joy City to reshape the commercial real estate sector in the region.”
