Groupon Singapore, the go-to site for online deals, is taking on a new name, coming under the Fave banner.

As well as Singapore, the O2O commerce brand has integrated the Groupon sites in Indonesia and Malaysia. While so doing, it has grown its user base to more than 7 million subscribers across the region. Fave is already the top F&B app in the iOS App Store in the three countries.

In Singapore, Fave inherits Groupon’s customer base, enabling it to serve more than 2 million subscribers. The ecosystem now includes more than 2500 outlets, offering a seamless mobile-first experience for consumers to find, share and support local restaurants, cafes, salons, spas, gyms and other businesses.

Fave’s current partners include Essensuals, Famous Amos, Jumbo Seafood, Pink Parlour, Swensen’s, Toni&Guy and Yoshinoya.

“Our priority is to enable local businesses to drive a fruitful retail strategy in spite of the challenging retail environment,” says Fave Singapore MD Ng Aik-Phong. “To this end, we have tailored the Fave platform to the specific needs of Singapore merchants.”

Fave offers consumers cashback incentives while driving business growth for local merchants. Bookings, discounts and cashback incentives are all handled automatically within the Fave platform, eliminating the need for coupons or QR codes. The service also detects the user’s location and tailors offers based on proximity.

Formerly KFit Group, Fave was launched in April 2015 as a fitness sharing platform, but has expanded to include other verticals like food and restaurants, beauty and wellness, and lifestyle and activities.