Online shopping mall Lazada has partnered with music-streaming service Deezer.

The partnership will feature audio-related items for sale on www.lazada.com.my for two weeks until February 16. Renowned brands such as Bose, Jawbone, Samsung, Sony and others will be up for sale.

During this period, consumers who purchase any audio-related item from Lazada will enjoy two months complimentary access to a Premium+ account on Deezer. This will allow consumers’ unlimited access to a catalogue of 30 million tracks instantly available on multiple devices such as computers, smartphones and tablets. Additionally, the complimentary access will provide consumers access to exclusive advertisement-free content and editorial recommendations.

“Lazada is the most respected shopping mall site in Southeast Asia and we are proud to be their music partner. Our Premium+ service will allow Lazada consumers to connect with other music lovers around the world, discover new music and listen to their favourite tracks both online and offline,” said Dona Inthaxoum, head of label relations, Asia and Oceania, Deezer.

“The partnership is important for Lazada as it marks our foray into the music industry. Through the partnership, Lazada aims to reward our consumers by offering them a complimentary service courtesy of Deezer when they purchase our range of audio-related products,” adds Igor Pezzilli, CEO of Lazada Malaysia.