Indonesian beauty retailer Sociolla has entered the Singapore market, opening its first two stores at Bugis Junction and Funan.
Founded in 2015, the retailer offers skincare, makeup, fragrance, and wellness products from more than 130 global brands.
The Singapore stores will initially stock 40 brands, including global names such as Jung Saem Mool, Laneige, Cosrx, Laka, and Round Lab. It will also feature regional labels, including Indonesian brands Rose All Day, Hmns, and Saff & Co, alongside Australian skincare brand Sukin.
CEO Christopher Madiam said Singapore’s diverse market serves a perfect launchpad for emerging beauty brands.
”Consumers here are well travelled, well informed, and always looking for what’s next,” he continued.
“Over the past decade in Indonesia, we’ve learned to spot the brands people will love before they go mainstream.”
Alongside its physical footprint, Sociolla is strengthening its omnichannel strategy by integrating its online platform with its brick-and-mortar stores.
- Further reading: Singapore’s Tampines Mall adds 21 brands in major revamp.
