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Aparna Gray

Aparna Gray is head of marketing, APAC at dotdigital.

From the author

From ‘human-to-human’ marketing to retention: 6 marketing trends of 2022

From the human touch to seamless payment options – focus on these six aspects of the customer experience and your busine...

How post-purchase marketing can drive customer delight

Make the after-sales experience count, writes dotdigital's Aparna Gray