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Ian Johnston

From the author

Experience first, tech second: This is what the future of “phygital” looks like

Putting the physical and digital together isn’t new, but doing it for retail success in our modern world is trickier tha...

Beyond beauty: Why neuroaesthetics in retail matter to the bottom line

New fields of study are discovering ways to measure just how much a visually appealing store or pleasant shopping experi...

Ethics versus innovation: How to create an anti-discriminatory store

As the retail industry quickly evolves and becomes more reliant on access to technology and digital devices, it’s impera...

5 ways to create a neurodiverse store

Here’s how to create an in-store experience that everyone can enjoy.

Opinion: Why neurodiversity matters in retail

According to Autism Spectrum Australia, one in 70 people are on the autism spectrum and for too long, they have been ign...