Free Subscription

  • Access 15 free news articles each month


Try one month for $4
  • Unlimited access to news,insights and opinions
  • Quarterly and weekly magazines
  • Independent research reports and forecasts
  • Quarterly webinars with industry experts
  • Q&A with retail leaders
  • Career advice
  • 10% discount on events

How the right tagline can help retailers convey great quality at low prices

As the cost-of-living rises, retailers are fighting harder for every dollar. It has never been more important to articulate your unique value in a way that inspires people to choose you.  The marketing levers are much the same – quality, price, service and experience.  The balance of quality and price is perhaps the most challenging as supply chains continue to feel the crunch. But it can be done.  The most successful brands do it by translating their marketing strategy into somethi