From the author
Lessons from HBO, Qantas and FedEx on handling mistakes and building trust
From coming clean when you make a mistake, to tapping into the local community to build trust, retailers have a lot to l...
Why retailers should be tapping into the maker movement
Whether it’s experimenting with meal kits, taking online courses or making products to sell from home, the ability to le...
Are we in ‘Minority Report’ yet? How to make tech work for your brand
In Minority Report, as in many other works, we envision the dystopian possibilities of technology; but the truth is that...
Opinion: Can eating a chocolate bar actually help end child labour?
Retail brands are remodelling to show social responsibility, but only the ones that show authenticity and real impact wi...
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