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Are we in ‘Minority Report’ yet? How to make tech work for your brand

The sci-fi thriller Minority Report includes a scene where John Anderton (played by Tom Cruise) is at the mall and personalised digital ads come to life as he walks through the large, cavernous space. A retina scan lets advertisers push products on him like a new Lexus or American Express card, as well as giving them the ability to access his purchase history to determine whether his socks need replacing.  In Minority Report, as in many other works, we envision the dystopian