IR Pro

Strategy IR Pro

What makes a brand partnership work in Asia today? Three experts weigh in

Tong Van
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Inside Merrell’s Asia-Pacific flagship and its multibrand retail ambitions

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How Estée Lauder’s ‘Beauty Reimagined’ strategy paid off

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Has Amorepacific finally outgrown its China dependence?

The biggest surprise came from Korea, a market usually seen as mature.

Tong Van
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