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Professional

Boohoo and the cries of celebrity-driven “eco-conscious” campaigns
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Boohoo and the cries of celebrity-driven “eco-conscious” campaigns

UK-based fast fashion brand Boohoo recently announced that it had tapped US celebrity and influencer Kourtney Kardashian as its "sustainability ambassador" and launched a "sustainability journey" campaign that...
Bang & Olufsen’s APAC president explains what’s next for the brand in Asia
Robinson Lifestyle’s new mall: Let every day be a good day
Why livestream retail is set to grow well beyond China
How the right tagline can help retailers convey great quality at low prices

Professional Archives

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