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11.11 Global Shopping Festival

11.11 Global Shopping Festival Archives

Omnichannel

No signs of 11.11 festival fatigue in China, Kraft Heinz CMO says

Kraft Heinz APAC’s chief marketing officer, Dhiren Amin, discusses brand building, how to create memories around purchas...
Ruth Hogan
Nov 8, 2021
Slider

Alibaba’s 11.11 sale to showcase New Retail concept

The online 11.11 Global Shopping Festival will introduce Alibaba Group’s integrated New Retail concept.
Inside Retail Asia
Nov 2, 2017
Latest

Warm-up starts for 11.11 Global Shopping Festival

Pre-sale activities have launched for Alibaba Group’s latest 11.11 Global Shopping Festival.
Inside Retail Asia
Oct 20, 2017
China

Katy Perry signed for Alibaba 11.11 launch

Katy Perry will perform at a gala event to kick off Alibaba Group’s 11.11 Global Shopping Festival.
Inside Retail Asia
Oct 20, 2016