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11.11 Global Shopping Festival

11.11 Global Shopping Festival Archives

No signs of 11.11 festival fatigue in China, Kraft Heinz CMO says

Kraft Heinz APAC’s chief marketing officer, Dhiren Amin, discusses brand building, how to create memories around purchas...

Alibaba’s 11.11 sale to showcase New Retail concept

The online 11.11 Global Shopping Festival will introduce Alibaba Group’s integrated New Retail concept.

Warm-up starts for 11.11 Global Shopping Festival

Pre-sale activities have launched for Alibaba Group’s latest 11.11 Global Shopping Festival.

Katy Perry signed for Alibaba 11.11 launch

Katy Perry will perform at a gala event to kick off Alibaba Group’s 11.11 Global Shopping Festival.