11.11 Global Shopping Festival
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No signs of 11.11 festival fatigue in China, Kraft Heinz CMO says
Kraft Heinz APAC’s chief marketing officer, Dhiren Amin, discusses brand building, how to create memories around purchas...

Warm-up starts for 11.11 Global Shopping Festival
Pre-sale activities have launched for Alibaba Group’s latest 11.11 Global Shopping Festival.

Katy Perry signed for Alibaba 11.11 launch
Katy Perry will perform at a gala event to kick off Alibaba Group’s 11.11 Global Shopping Festival.