Aekyung Archives - Inside Retail Asia

Shops without stock draw crowds in South Korea

There’s a new trend capturing South Korean consumers’ attention: shops without stock, focusing on experience rather than instant retail sales. With a growing number of consumers choosing and purchasing products online or on mobile devices, hands-on stores that target such customers are becoming a new marketing trend. Amore Seongsu, which opened in early October as a customer experie…

Generation Z behind surging demand for male makeup

The cosmetics industry is paying close attention to a surge in interest in male makeup – being driven by generation Z.

Generation Z behind surging demand for male makeup

The cosmetics industry is paying close attention to a surge in interest in male makeup – being driven by generation Z.