Best Global Brands Archives - Inside Retail Asia

Technology dominates Best Global Brands 2016

Eleven Asian brands are listed among the world’s most valuable in Interbrand’s Best Global Brands 2016 report.

Apple unseats Coca-Cola as ‘Best Global Brand’

For the first time in the history of Interbrand’s ‘Best Global Brands’ report, there is a new number one brand – Apple. With Apple claiming the top position this year, Google jumps to number two and Coca-Cola, the brand that held the number one position for 13 consecutive years, moves to number three. This year, the total value of all 100 Best Global Brands is US$$1.5 trillion – an 8.4 per cent record increase over the total value of the 100 Best Global Brands in 2012. Apple has appea…