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brand Archives

Brands ‘failing to engage’

Nearly half of Singaporean consumers say brand communications are not effective or relevant to them. According to a surv...

Muji enters Australia

Japanese lifestyle brand, Muji, will open the doors to its first Australian store at Chadstone Shopping Centre today. Du...

A Burning Impression

Fascinating fact: the word “brand” comes from the ancient Norse word “brandr” meaning “to burn”. One of the earliest use...

LVMH Group expands

Global luxury giant buys majority stake in Italian cashmere firm.

Defining a private brand plan

Darrell Wisbey explains why retailers in Asia need to understand and develop an 'own brand' strategy...

10 tips to maintaining an online brand’s image

B2C website SooBest offers advice on surviving the social media war.