brand
Followbrand Archives
Brands ‘failing to engage’
Nearly half of Singaporean consumers say brand communications are not effective or relevant to them. According to a surv...
Muji enters Australia
Japanese lifestyle brand, Muji, will open the doors to its first Australian store at Chadstone Shopping Centre today. Du...
A Burning Impression
Fascinating fact: the word “brand” comes from the ancient Norse word “brandr” meaning “to burn”. One of the earliest use...
Defining a private brand plan
Darrell Wisbey explains why retailers in Asia need to understand and develop an 'own brand' strategy...
10 tips to maintaining an online brand’s image
B2C website SooBest offers advice on surviving the social media war.
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