brand Archives - Inside Retail Asia

Brands ‘failing to engage’

Nearly half of Singaporean consumers say brand communications are not effective or relevant to them. According to a survey by 3radical, 70 per cent of consumers believe word of mouth, online (websites and advertising) and social media are the three most effective channels of communication about brands. During the past year, consumers nominated social media (71 per cent), online advertising (70 per cent) and brand websites (50 per cent) have all become more effective as channels for them. …

Muji enters Australia

Japanese lifestyle brand, Muji, will open the doors to its first Australian store at Chadstone Shopping Centre today. Dubbed “Japan’s answer to Ikea”, the debut store will be open to the public from 12pm. “Our first Australian store is finally here in Chadstone! The grand opening is 12:00 noon today! The opening ceremony is held in front of the store from 8:15am-9:00am also and everyone is invited,” Muji Australia posted on its Facebook page. The Australian flagship will be jo…

A Burning Impression

Fascinating fact: the word “brand” comes from the ancient Norse word “brandr” meaning “to burn”. One of the earliest uses of brands was to identify the ownership of cattle, searing a distinctive mark into the flesh of an animal. Translated into the language of contemporary marketing, a great brand makes a burning impression in the mind of a customer. But it leaves more than just a neutral mark. Brands conjure up a complex set of thoughts, feelings, associations and beliefs. T…

LVMH Group expands

Global luxury giant buys majority stake in Italian cashmere firm.

Defining a private brand plan

Darrell Wisbey explains why retailers in Asia need to understand and develop an ‘own brand’ strategy…

10 tips to maintaining an online brand’s image

B2C website SooBest offers advice on surviving the social media war.