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Emarsys Archives

Inside Retail & Emarsys

Industry leaders share key insights into what’s next in retail

“Retailers aren’t seeing the foot traffic they were before the pandemic, but the intention to buy from customers that do...

Preparing for Big Black Friday results

Learn how marketers can create a results-focused strategy to maximise Black Friday revenue well before the big day arriv...

Australia’s disloyal shoppers: most will change brands to save money

More than half of respondents said consistently low prices are the top reason for staying loyal to a retailer.

Top 50 Innovative Retail Leaders in Hong Kong 2018 revealed

The second annual Top 50 Innovative Retail Leaders in Hong Kong report is now available for digital download.

ADVERTORIAL: Why omnichannel rules multichannel

With the onslaught of new technology and new marketing strategies comes a wave of terminology with which marketers need ...

Why retailers should embrace showrooming

Why retailers should embrace the evolution of showrooming...

Lessons from eBay’s personalised marketing

All retailers can take lessons from eBay’s personalised customer marketing campaigns...

Emarsys wins equity funding

Emarsys, the B2C Marketing Cloud, has received $33 million in equity investment from San Francisco-based Vector Capital.