eSports Archives - Inside Retail Asia

How esports apparel could help brands differentiate

The recent Sportcal analysis, Sponsorship in the Apparel Sector, showed that esports apparel deals tripled last year.

Tumi signs major sponsorship of esports

Tumi, the international travel and lifestyle brand, has committed to a seven-figure partnership with One Esports, which will be running events online and an invitational series in Singapore.

AS Watson unveils CKC18 concept store at Central

AS Watson Group has unveiled a new concept store in Central called CKC18.