Interbrand Archives - Inside Retail Asia

Luxury and retail dominate 2018 top 100 brands list

Apple, Google and Amazon top the 2018 top 100 brands rankings announced by Global brand consultancy Interbrand.

Balenciaga topples Gucci in Lyst Index

Balenciaga has overtaken Gucci as the hottest fashion label, according to the latest Lyst Index.

Fitch takes on new executives in APAC

Fitch has changed its leadership structure in Asia Pacific with two appointments and a promotion.

Fitch takes on new executives in APAC

Fitch has changed its leadership structure in Asia Pacific with two appointments and a promotion.

Technology dominates most valuable brands list

Interbrand has named Apple, Google and Microsoft as the three most valuable brands in its 2017 Best Global Brands ranking.

Technology dominates Best Global Brands 2016

Eleven Asian brands are listed among the world’s most valuable in Interbrand’s Best Global Brands 2016 report.

Best global brands

Interbrand’s 16th annual Best Global Brands report identified the 100 most valuable global brands.

Indian brand makes it to the top retail brands

Jewellery label Tanishq is the only Indian brand on Interbrand’s annual APAC retail rankings. Tanishq, with a brand value of $670 million, has made it into the top 30 Best Retail Brands in Asia Pacific, ranking 13th. It is a division of Titan Company, a company promoted by Tata Group, one of India’s largest conglomerates. “It is indeed heartening to see an Indian brand figure in the Best Retail Brands league table,” said Interbrand India MD Ashish Mishra. “The retail space in India …

NTUC FairPrice leads brands index

Singaporean NTUC FairPrice is recognised as Southeast Asia’s most valuable retail brand in Interbrand’s Best Retail Brands 2014. NTUC FairPrice has an estimated brand value of US$1.52 billion and ranks ahead of Philippines’ SM, Indonesia’s Matahari and Malaysia’s Parkson. According to the Interbrand report, FairPrice’s mission of being a ‘world-class retailer with a heart’, its corporate citizenship commitment to staff and the community, affordable private-label (housebrand) products as …

Apple unseats Coca-Cola as ‘Best Global Brand’

For the first time in the history of Interbrand’s ‘Best Global Brands’ report, there is a new number one brand – Apple. With Apple claiming the top position this year, Google jumps to number two and Coca-Cola, the brand that held the number one position for 13 consecutive years, moves to number three. This year, the total value of all 100 Best Global Brands is US$$1.5 trillion – an 8.4 per cent record increase over the total value of the 100 Best Global Brands in 2012. Apple has appea…

A Burning Impression

Fascinating fact: the word “brand” comes from the ancient Norse word “brandr” meaning “to burn”. One of the earliest uses of brands was to identify the ownership of cattle, searing a distinctive mark into the flesh of an animal. Translated into the language of contemporary marketing, a great brand makes a burning impression in the mind of a customer. But it leaves more than just a neutral mark. Brands conjure up a complex set of thoughts, feelings, associations and beliefs. T…

FairPrice SE Asia’s ‘most valuable brand’

Interbrand ranks Singaporean grocery chain as best retail brand in Southeast Asia.