McDonald’s Japan Archives - Inside Retail Asia

How retailers use Pokemon Go to connect with consumers

How retailers use Pokemon Go to connect with consumers – cashing in on augmented reality.

Pokemon Go promotion backfires

Involving a celebrity with Pokemon Go may seem like a marketing dream, but it backfired for a Hong Kong mall.

McDonald’s Japan rebounds

McDonald’s Japan has recorded its first increase in customer numbers in nearly three years.

Horror quarter for McDonald’s Japan

McDonald’s Japan has released its first quarter trading results: same-store sales plunged 32.3 per cent, customers by 24.3 per cent.

McDonald’s Japan to close 131 stores

McDonald’s Japan will axe 131 stores, revamp its menu and refurbish 500 stores this year as it tries to reduce a projected US$319 million loss.