McDonald’s Japan Archives - Inside Retail Asia
How retailers use Pokemon Go to connect with consumers – cashing in on augmented reality.
Involving a celebrity with Pokemon Go may seem like a marketing dream, but it backfired for a Hong Kong mall.
McDonald’s Japan has recorded its first increase in customer numbers in nearly three years.
McDonald’s Japan has released its first quarter trading results: same-store sales plunged 32.3 per cent, customers by 24.3 per cent.
McDonald’s Japan will axe 131 stores, revamp its menu and refurbish 500 stores this year as it tries to reduce a projected US$319 million loss.