patagonia Archives - Inside Retail Asia

China’s middle class fuelling outdoor wear boom

China’s emerging middle class is shunning Rolexes in favour of brands which help them enjoy the great outdoors.

What’s next: Retail 5 years in the future

“My brain hurt like a warehouse, it had no room to spare, I had to cram so many things, to store everything in there.” The lyrics in David Bowie’s song, Five Years, capture what life is like for many consumers in the fading light of the year 2013. This is the age of overload and overindulgence. We don’t watch TV any more, we binge view. We no longer communicate; we drown in email and social media inputs. We don’t make simple purchase decisions; instead we battle choice paralysis …

The trend to conscious capitalism

“We exist to feed each and every person who walks through our doors with dignity regardless of their means.” Now that’s a statement of purpose that staff members can really get behind, in contrast to the marshmallow mission statements of many companies. In many ways, it’s an anarchic, anti-retail idea. (Serve people regardless of their means? Really? Surely we’re there to extract the punters’ money, and if they can’t pay, turn ‘em away!) Yet the notion is right on trend in …

The most powerful ad ever?

Can an ad asking consumers not to buy make them want to buy even more? asks Jon Bird.