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Tmall Luxury Pavilion

Tmall Luxury Pavilion Archives

Farfetch launches flagship on Tmall Luxury Pavilion

The brand’s second global online destination houses more than 3500 luxury brands, 90 per cent of which did not previousl...

Gucci joins Alibaba’s Tmall Luxury Pavilion to woo Chinese consumers

The profit engine of French group Kering signing on underscores the importance of the Chinese market for high-end brands...

Alibaba launches Luxury Soho, a digital fashion community and outlet centre

Alibaba has launched a new platform Luxury Soho, targeting young, value-conscious aspirational shoppers, and helping hig...

Kenzo opens on Tmall Luxury Pavilion

Luxury fashion brand Kenzo has launched its flagship store on Tmall Lury Pavilion, marking the brand’s first partnership...

Cartier flagship opens on Tmall Luxury Pavilion

A Cartier flagship has opened on Alibaba’s premium Tmall Luxury Pavilion, becoming first Richemont-owned business to lau...

Tory Burch opens flagship on Tmall Luxury Pavilion

American fashion brand Tory Burch has opened a flagship store on Tmall Luxury Pavilion, Alibaba Group’s dedicated channe...

Omega China makes online debut

Omega China has opened a new pop-up store in the Tmall Luxury Pavilion, an online platform for premium brands under Alib...

Ermenegildo Zegna joins Tmall Luxury Pavilion

Ermenegildo Zegna, a global leader in luxury menswear, has launched a flagship store on Tmall Luxury Pavilion.

Alibaba-Richemont JV to launch Yoox Net-A-Porter China

Alibaba is to launch Yoox Net-A-Porter China after entering into a partnership with Yoox’s owner, Swiss luxury fashion g...

Theory China makes online debut

Theory China, known for its minimalist, precisely tailored wardrobe essentials, has opened its first online store in Chi...