China’s Stella Luna expands in Europe

Chinese luxury footwear brand Stella Luna plans to grow its European business after a successful debut in Paris.

Strong patronage of its flagship store in Saint-Germain district in Paris has encouraged Stella Luna to confirm two new stores in Rue du Faubourg Saint Honoré and near the Champs Élysées, reports Red Luxury.

Stephen Chi, CEO of its retail business division, said the company aims to take advantage of increasing overseas spending by Chinese, hence expansion outside China, particularly in Europe.

“Everybody knows, overall business in Asia is not growing like before. Even in Hong Kong it’s going down. It’s about being international, you can’t just be in one place,” he said.

“We will continue to take additional steps to further grow the appeal of our brands, while further refining our store network and sales strategy, to ensure the long-term success of our retail business,” Chi said in a statement.

The company is also planning to target other European cities, including London.

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