Foodpanda has created its private label, Bright, to boost grocery sales and meet rising customer demand for high-quality, low-cost goods. 

Bright, which is solely available on the online grocery store Pandamart, offers over 1000 items across three sub-brands: Brightfarms for fresh produce, Brightyums for pantry basics, ready-to-eat meals, snacks, and beverages, and Brightspots for housekeeping needs. 

Items from the brand will be available across the region, with Singapore and Malaysia offering the largest selection of products at launch.

The new product line follows the launch of Foodpanda’s house brand offerings on Pandamart, known as Brightfields, in 2021. 

“The unveiling of Bright spotlights our commitment to provide customers with products that they need and love. In fact, every item under the bright label is the result of in-depth research and rigorous testing to ensure our products are high-quality and affordable,” said Raphael Zennou, VP of Q-Commerce at Foodpanda. 

Foodpanda’s introduction of Bright aims to become the preferred online grocery shopping platform, offering high-quality products at low costs, available 24/7 and delivered within an hour.