Cinnabon has returned to the Malaysian market by opening its first store in Kuala Lumpur’s Exchange TRX shopping centre.

The decision to re-enter Malaysia comes after the brand’s exit during the pandemic trading restrictions in 2021.

Previously operated in the country via licensee Chrisnabon Sdn Bhd, the American bakery-cafe chain is known for its cinnamon rolls, pastries, and coffee. 

The company has partnered with AC Hesed Group as its new franchise partner to expand its presence in the Southeast Asian market.

The latter also operates licensed stores for other brands across Singapore, Malaysia, and Indonesia, including Krispy Kreme, llaollao, 108 Matcha Saro, Ben’s Cookies, and TP Tea. 

“We are thrilled to bring the world’s best cinnamon rolls to Malaysians,” said Noemi Chaw, strategic director of AC Hesed Group. 

Cinnabon is set to open a second site in Putrajaya later this month.