After the success of a series of marketing initiatives in Singapore, Malaysia, Hong Kong and Macau, Chinese lingerie brand Aimer has launched an international online store.

The Beijing-based lingerie company was inspired to break into the international market with its online store at www.aimeronline.com selling a range of lingerie products to customers worldwide. It went live on June 1.

The store offers a one-stop-for-all shopping experience for customers across varied age groups and styles, offering more than 300 lines of Aimer, Aimer Men and Aimer Kids intimates. 

Aimer International Trading GM, Sabrina Sun Wei, said that having cemented a leading position in the traditional Chinese high-end lingerie market, the group decided to actively extend the brand overseas using the online platform.

“Online is an emerging shopping phenomena, and through this platform, Aimer can reach more people who are pursuing a quality life, and wishing to live with exquisitely intimate products, but have difficultly buying Aimer products because of the physical distance.

“Our online store is one more service we hope to introduce to our existing and potential clients. It’s a way to communicate with them directly the focus we have on our brand and products, and thus inspire their lifestyles. The ultimate goal of our Aimer online store is to provide the best intimate apparel to people all over the world,” she said.

Founded in 1993, Aimer Group creates mid to high-end lingerie products, its key target women aged between 25 and 40.

GB