The Amazing Thailand Grand Sale (ATGS) – the annual sales season – is underway for 2012 and expected to draw more tourists to the country.
ATGS 2012, to be held from 15 June to 15 August, is expected to include 15,000 participating department stores, retail outlets, duty free shops, hotels, airlines, jewellery shops, spas, golf courses, restaurants, travel agencies, and hospitals in seven major cities: Bangkok, Chiang Mai, Pattaya, Hua Hin, Samui Island, Hat Yai, and Phuket.
For this, the 14th annual sale, TAT will focus on categories preferred by tourists, including home-designed or grown One Tambon One Product (OTOP) Thai products and Thai fashion brands. TAT will be branching out into temporary retail spaces in shopping centres and wholesale markets such as MBK and Platinum Mall (which are also shopped by tourists).
TAT governer Suraphon Svetasreni said the authority had partnered with Visa International (Thailand), to incorporate ATGS travel packages to launch into international markets via an ATGS roadshow to 12 countries: Japan, China, Korea, Hong Kong, Taiwan, Indonesia, Singapore, Malaysia, Vietnam, Russia, India, and Dubai.
He is confident the promotion will boost tourist volumes by 10 per cent during the period.
The ATGS 2012 is more valuable for tourists, with sale prices reduced up to 80 per cent and every THB500 spent in cash at participating shops and services, tourists will get one coupon (two coupons in every THB500 for purchases with a Visa card).
Domestic tourists will get a chance to win THB1 million shopping voucher and foreigner tourists will get a chance to win the lucky-draw of a ‘Miracle 30 Day in Thailand’, travel for two to Thailand for 30 days, including first-class round-trip air ticket, domestic round-trip air tickets as per the tour program, transfers, accommodation at deluxe hotels, meals, entrance fees for all sites, Thai lifestyle and cultural experiences and guides.
The token coupon will be drawn on September 20, 2012, at Asia Airport Hotel. The names of the winners will be published on the dedicated sale website on October 10, 2012.
GB
