French shoe brand, Corthay, opened its first store in Hong Kong to target the city’s fast-growing men’s luxury shoe market as part of its expansion in Asia.

The new Corthay Hong Kong shop, located at The Landmark shopping mall, is the brand’s fourth in the world and second in Asia.

“Hong Kong is an international city and a leading fashion hub in Asia. Customers here are sophisticated and demand exceptional quality in products. It is the best place for us to understand the Asian market as well as its customers before we expand into other parts of the region,” said Xavier de Royere, CEO of Corthay.

The Hong Kong store is mainly responsible for local retail management. But in the near future, the company will establish a regional headquarters in Hong Kong to coordinate the brand’s development in Asia.

“Hong Kong is a perfect location for overseas retailers, like Corthay, to showcase their brands before expansion into the rest of the region,” said Andrew Davis, associate director-general of Investment Promotion.

Corthay started as a bespoke footwear line in 1990 and moved into ready-to-wear shoes in 2001. Corthay’s design signatures include the use of colour, with coloured piping and linings among leitmotifs, as well as a demi-square-shaped toe.

GB