Italian lingerie retailer La Perla has opened its ninth boutique in China at Parkview Green mall in Beijing.

Designed by Buratti & Battiston, the new boutique yet provide another cozy and romantic space for shoppers.

Having seen huge opportunity in China’s intimate apparel market since it opened the first time in 2007, La Perla says it will open 30 more boutiques in the coming years.

“We will continue to expand our distribution locations and introduce the brand to new consumers through PR activities, advertising and live events,” the company said.

A growing middle class in the first and second-tier cities has spurred demand for intimate apparel in China. The market is estimated to be growing at an annual rate of 10 per cent.

GB