Yosen Group, a Chinese company which specialises in wholesale distribution and retail sales of 3C products, has opened its first ‘super specialty store’ in cooperation with China Telecom Zhejiang.
It’s a super specialty store in terms of product – not store size.
Operated by Yosen, the 60sqm store is located in Hangzhou Century Lianhua Hypermarket, Yunhe Branch. It is dedicated to China’s leading telecom operator China Telecom, and the best selling brands Apple and Samsung.
In support of this business venture, China Telecom provided a subsidy of approximately US$1600 per 1 sqm or about 30 per cent of the total renovation cost. At the same time, Samsung took charge of and subsidised the decoration and display of the entire Samsung sales area pursuant to Samsung’s standard.
This ‘super specialty store’ is Yosen’s unique business model under which Yosen cooperates with China’s dominant telecommunication operators such as China Telecom. Yosen also cooperates with China Telecom’s rival China Unicom.
The company says its ultimate goal is to a provide “top notch overall shopping convenience for consumers”.
“The successful launch of the superstore is a strong validation of Yosen’s capability of integrating multiple brands at one single outlet,” said Yosen’s CEO Zhenggang Wang.
“We want to introduce high quality products, provide shopping guidance, enhance brand image, all of which is anticipated to strengthen Yosen’s competitiveness,” he said.
