Chinese 3C merchandise retailer Yosen Group, together with telecommunications company China Unicom, has opened two specialty stores in Zhejiang province.

The stores, each about 50sqm, are located at Century Lianhua in Hangzhou and China Resources Vanguard in Ningbo.

China Unicom plans to broaden cooperation with Yosen in 2013 by providing more support of resources in similar super specialty stores, says Yuanchang Dai, deputy GM of China Unicom Hangzhou.

“Yosen’s goal is to continue to strengthen cooperation with all major telecom operators including China Unicom, enhance Yosen’s channel value, and satisfy customers’ as well as partners’ needs,” said Yosen Group CEO Wang Zhenggang.

Yosen launched its first specialty store earlier with another Chinese telecommunication player, China Telecom.

The company wholesales and retails computers, communication products and consumer electronics.