Church’s opens China stores

English footwear brand Church’s has opened two mono-brand stores in China.

The two new stores in Shanghai were both designed by architect Roberto Baciocchi and offer men’s and women’s footwear and accessories collections.

One is located at Plaza 66 shopping mall, occupying a 90 sqm space and featuring a storefront where transparent crystal contrasts against elegant wood panels and silver-coloured nickel profiles.

The backlit logo calls attention on the entrance, where a marble threshold leads into an environment dominated by the combination of oak wood furniture and crystal and mirror displays.

The other store is located at the IFC Mall, covering 147 sqm. Its storefront comprises backlit light boxes, wide windows and wood panels framed in silver- coloured nickel profiles embellished with Church’s logo.

Elegant seats in “British racing green” leather, crystal and wood display counters define a welcoming space where collections are presented.

With these new openings, Church’s confirms the brand’s development strategy, that saw a continuing expansion of the retail channel, with 15 monobrand stores opened in Europe and Asia since 2008.

Church’s was established in 1873 and is now 100 per cent owned by Prada Group.

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