Mobile commerce continues to soar in China

The mobile shopping market in China continues to grow, recording spending of 26.6 billion yuan (US$4.29 billion) in the first quarter.

The entire year will see mobile spending grow to US$15.7 billion as more and more Chinese use mobile in their online shopping, according to a prediction by research company iResearch.

The research house says Taobao, the online shopping mall of Alibaba, is leading the mobile commerce market, with a 75.1 per cent market share.

It is followed by Jingdong, formerly called 360Buy, with a 4.5 per cent market share.

While this year’s commerce market is still dominated by PC-based shopping, mobile commerce is expected to rise fast – to US$41.4 billion by 2015.

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