mobile Archives - Inside Retail Asia

India’s online retail trajectory

The online retail market in India will grow by 55.7 per cent annually from 2013 to 2018. Research firm TechNavio identified factors including increased internet penetration and easier payment options as drivers of this growth. “Internet access from cellphones has witnessed a quantum leap in India in the last few years. As of 2013, 81 per cent or 910 million of the Indian population use cellphones. Of these, 105 million use the internet on their phones,” says Faisal Ghaus, VP of TechNav…

Consumers want personalised interaction

A new study by IBM shows consumers are willing to share their personal information with retailers if they get good value in exchange. The number of consumers willing to share their current location via GPS and those providing their mobile numbers for the purpose of receiving text messages have increased. While omnichannel retailing – the practice of providing consumers a connected, personalised experience across online, mobile and in-store channels – is the stated goal of nearly every reta…

E-commerce “a lifestyle” in China

“In other countries, e-commerce is a way to shop; in China it is a lifestyle,” says Alibaba founder Jack Ma. A study by KPMG says online consumer trends are re-shaping the ways Chinese consumers purchase goods and services. China’s large and growing middle-class has become accustomed to making frequent e-commerce purchases. Furthermore, as in many longer-standing e-commerce markets, they are developing brand awareness, an increasing proclivity to purchase high quality and/or individually…

JD.com offers telecom services

China’s B2C e-commerce company, JD.com, has been licensed by the Ministry of Industry and Information Technology to resell telecom services. “The combination of being China’s biggest seller of mobile phones and our deep existing relationships with the country’s three telecom companies makes this major move into mobile core services a logical next step communications,” said JD.com’s vice chairman Zhao Guoqing. The largely 23-45 year-old make up of JD.com’s 140 million registered users, whic…

Digital trends offer new opportunities

Asia Pacific consumers’ increasingly digital lifestyles are opening up new opportunities for companies and brands to engage. However, companies need a tailored marketing strategy to realise the full potential of the online world, according to a report by ECR Asia Pacific. ECR says companies need to be selective in investing in the right channels and business models. Investment should also be made on mobile commerce, as well as capturing data and analytics to further customise the custome…

Mobile phones changing shopping in China

The mobile phone has fundamentally altered the entire consumer shopping journey, finds a new study by Mindshare China and Millward Brown China. The study found that 15 per cent of all mobile searches recorded in the study were performed around shopping-related activities, primarily towards clothing (29 per cent), groceries (26 per cent), electronic devices (22 per cent) and personal and beauty care (nine per cent). Amongst research respondents who search using their mobile devices, half sa…

Mobile transforms B2B commerce

Selling online and on mobile devices represents a significant new opportunity for B2B companies. A new study by Forrester Consulting concludes that B2B players who fail to embrace online and mobile as leading channels risk losing market share in the short and medium term, and sustainable competitive advantage in the long-term. Fifty per cent of B2B companies currently selling direct to business partners online indicated that their end user B2B customers are using either consumer websites o…

Tiger countries show divergent online trends

There are distinct differences in the development of Internet usage and online retail in Tiger countries including South Korea, Hong Kong, Singapore, and Taiwan. In South Korea, smartphones for the first time are used more often than notebooks to shop online. Besides mobile commerce, social commerce is also a growing trend in South Korean online retail, says researcher Research and Markets. Meanwhile, more than half of all Internet users in Hong Kong conducted online purchases, with women …

Sprooki expands to Philippines

Filipinos love of smartphones and shopping has attracted Sprooki to expand its reach there. Sprooki, Asia Pacific’s local marketing system, has launched a mobile app called SSI Life, available on Android and iOS, for Filipino specialty store retailer Stores Specialists Incorporated. Based in Singapore, Sprooki is a location-based mobile commerce service that lets retail shops send targeted messages and promotions to potential customers who are passing by via their smartphones. The Phili…

Asians dissatisfied with online shopping

Overall satisfaction with online shopping experiences in Asia is the lowest globally. According to the study of comScore and UPS, only half of Asian shoppers are satisfied, compared to 83 per cent in the US and 78 per cent in Europe. Shoppers have particularly low satisfaction ratings relating to the ability to choose delivery dates and times, collecting purchased goods at a convenient retail location and exchange or returns policies. “Asia’s consumers are seeking multiple access channe…

Sony Mobile unveils major Indian plan

Sony’s mobile division will boost its Indian dealer network by 5000 stores this fiscal year – from 3000 to 8000. The plan comes after rival Taiwanese company HTC announced its plan to expand its network by 3000 stores across India within the next nine months. From a 27 per cent growth in the last fiscal, Sony expects an even healthier growth this year at 30 per cent, says Sony India MD Kenichiro Hibi. And he says smartphones will be its big revenue drivers. “The mobile business has been…

Mobile commerce shapes Asia retail

The exponential growth of smartphone penetration in Asia Pacific is taking mobile commerce to a higher scale. Research house Nielsen says smartphone penetration is highest in Hong Kong and Singapore at 87 per cent, followed by Malaysia (80 per cent), Australia (75 per cent) and China (71 per cent). Thailand’s smartphone penetration is at 49 per cent followed by Indonesia (23 per cent), India (18 per cent) and the Philippines (15 per cent). The research firm found that consumers use their…