Lukfook has opened its largest flagship store in Macau.

The store, spanning 16,000 sqft, is the group’s 10th in Macau. It features new elements such as a ‘wedding zone’ to create a superior shopping experience for customers.

Rare high-end products such as pink and blue diamonds and luxury watches are also available in the flagship.

“Opening the world’s largest flagship store in Macau not only fits the rapid development of Macau and its surrounding regions, but also allows the group to grasp this golden opportunity to bring sustainable growth to jewellery retail business,” says chairman and CEO Wong Wai Sheung.

“Additionally, with the successful gambling industry in Macau which attracts tourists with high spending power, we expect the sales mix derived from tourists to further increase.”

Lukfook set up its first store in Macau in 2002. As of today, the group has established flagship stores in Hong Kong, Macau and Wuhan.