Supplement maker Genufood has opened its first retail store at Suntec City Mall in Singapore.

The move into the retail business complements the company’s existing distribution networks and is designed to create brand awareness, it says.

The store is the first of 10 planned by the company.

“The opening of this store is a major development in our plan to capture market share in Singapore. The Singapore market presents a significant opportunity for Genufood and we could not be happier with the launch,” says president and CEO Oliver LIn Yi Lung.